Geomarketing vs. Chinsinsi: Impact wa wosuta Geolocation wamba

Kuyambira kumayambiriro kwake mu malonda a malonda, geolocation Yakhala yowonongeka, pokhala ngati imodzi mwa ubwino waukulu wa zipangizo zamagetsi, poyerekeza ndi PC, malingaliro a otsatsa malonda.

Komabe, nkhani yachinsinsi imakambidwa, yomwe, malinga ndi ena, ikukhudzidwa ndi geolocation palokha. Pambuyo pake, tidzanena mwachidule pankhaniyi.

Kugwiritsa ntchito geolocation ku kugulitsa mafoni

GeomarketingImodzi mwa mwayi woperekedwa ndi makasitomala ogulitsa ndizoti magetsi angagwiritse ntchito teknoloji ya geolocation kuti afike kwa ogwiritsa ntchito ndi mauthenga ofikira panthawi yake. Cholinga chachikulu ndicho kukopa makasitomala kuti agulitse malonda. Komabe, ndizovuta kufotokoza kuti geolocation yachedwerapo kuchoka.

Komabe, pali zina zomwe zapindulitsa malo awo, zomwe zikuwoneka bwino:

  • Chizindikiro cha ntchito: Mwachizoloŵezi, chidziwitso chochokera ku malo sichinali chinachake chogawidwa momasuka kapena nthawi zonse.

Kuwonjezeka kwa kugwiritsidwa ntchito kwa mafoni a m'manja, komanso kuonjezera, kuwonjezeka kwa chiwerengero cha mapulogalamu omwe amagwiritsa ntchito malo omwe angagwiritsidwe ntchito. Google maps, mwachitsanzo), zachititsa ogwiritsa ntchito ambiri kufuna kugawana nawo tsatanetsatane.

Tsopano, ndi zosavuta kwambiri kwa ogwiritsa ntchito kuti atsegule kapena kusokoneza mbali yogawidwa kwa malo, zomwe nthawi zambiri zimakhala ndi kokha. Ndizovuta zomwe zachititsa kuti malonda a malonda akule kwambiri.

  • Geomarketing mu nthawi yeniyeni: los Misika yamakanthawi yowonjezera yachititsa kuti mitundu yambiri yowerengera ndi mitundu yochepa ya malonda, monga chitseko cha malonda ambiri mu-App.

Chifukwa cha zifukwa ziwirizi (zovuta za ntchito ndi geomarketing m'nthawi yeniyeni), ndizotheka kuyamba mapulogalamu ozikidwa pa geolocation, Zokwanira kuti zithetse bwino malonda.

Ogwiritsa ntchito tsopano angalandire, mwachibadwa, malonda a malonda omwe amaganizira malo awo, pamene akufufuzira kupyolera mu ntchito.

The geolocation Kodi zimakhudza zinsinsi?

Anthu, masiku ano, amagwiritsa ntchito zipangizo zatsopano zomwe zingasonyeze malo awo, komanso, angathe kutenga zithunzi, nthawi yeniyeni, zomwe amachita, kuganiza ndi / kapena zosowa. Komabe, ndipo ena amaganiza kuti, kutentha kwa nthaka kumadetsa ufulu wopatulika, womwe umatchedwanso "ufulu wachinsinsi".

Inde, pali mapulogalamu, monga Google Lapansi, zomwe zimangokhala ngati chitsogozo, osati kwenikweni, kuziukira.

Lang'anani, kutsutsana ndi akuyimabe ndi nkhani geolocation ndipo angathe kuvulaza owerenga, ndi estárseles ankhondowo m'nkhani zawo, malinga ndi zotsatira za kafukufuku kuti nkhawa kuwululidwa mwa aziona anati chinsinsi.

Zotsatira za kufufuza kwina, zimasonyeza kuti oposa theka la anthu omwe ali ndi mafoni geolocation, Amadandaula za imfa yachinsinsi, pogwiritsa ntchito ntchito yawo yosinthanitsa.

Panthawi imodzi mwa maphunziro, makamaka omwe anachitidwa ndi kampani ya chitetezo Webroot, 1.500 omwe amagwiritsa ntchito zipangizo zamagetsi anafunsidwa, kuphatikizapo anthu a 624 ku UK.

Zinthu zoopsa za geolocation

GeomarketingChimodzi mwa zochitika zomwe zikutanthauza zotsatira za ogwiritsira ntchito, ndizoti nthawi zonse akuwulula malo awo, zomwe amachita, zomwe amagula ndipo, pafupifupi, amalengeza kuti ali pa cashier kutenga ndalama, ngakhale padzakhala amene amachita zimenezo

Koma malinga ndi akatswiri, sizinthu za mapulogalamu kapena hardware, koma za ogwiritsa ntchito okha, popeza ndi omwe ayenera kudziwa deta yomwe amapereka kumeneko ndi zotsatira zomwe angakhale nazo pa miyoyo yawo.

Ndipo izi sizikuchitika ndi geolocation koma, komanso, ndi njira zina zomwe zimalola kugwiritsa ntchito chidziwitso, chomwe chiyenera kukhala chaumwini komanso chachibale. Monga momwe zinakhalira ndi panthawiyi maphunziro kuti agwiritse ntchito Facebook, momwemonso akhoza kukhala ndi dongosolo lino la malo.

Izi ndizo zokhudzidwa pakali pano, popeza anthu ambiri sakudziwa kuti zotsatirazi ndi zotani, ndi anthu angati omwe akudziwa kuti zithunzi zomwe akuzitenga ziyenera kusindikizidwa, monga nyumba yatsopano, ndi zonse ndi adiresi yake.

Chilichonse chimachepetsedwa, asanadziwe chilichonse chimene chachitika, chomwe chili chofunika kwambiri ndi chitetezo cha munthu aliyense (ntchito ya geolocation), pofuna kupewa zovuta zomwe zingapewe, kwenikweni. Choncho n'zotheka kuteteza chitetezo poteteza chinsinsi.

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